Developing a Digital b2b content marketing Marketing Strategy
Digital marketing of content marketing trends requires a commitment to produce quality assets. It also requires tracking the results and establishing KPIs that can be measured. This is how you can ensure an ROI on your investment.
For example, the UN Refugee Agency's Webby award-winning podcast helps to raise awareness about refugees while promoting its work. Jackson Galaxy's video series on cat behavior is designed to help people to get along better with their cats.
content marketer marketing content is a type of marketing
As the name suggests it is a kind of marketing that involves the creation and disseminating relevant, valuable, and consistent content to attract and build a distinct audience. This can take the form of infographics or blogs or articles, websites, and social media posts. It can also be webinars, video content and more. Content marketing is used for advertising products and services, and to build loyalty among existing customers.
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