The movie made its debut on OTT platforms Netflix and Sun NXT on February 27, 2020, just 49 days after its cinema release, and has kept to entertain viewers since its release. In January 2020, Allu Arjun and Pooja Hegde’s film Ala Vaikunthapurramuloo thrilled audiences as a festive treat, emerging as a huge Tollywood Box Office Collection office sensation with earnings surpassing 250 crore. Its soundtrack, composed by Thaman, was soon a massive success, receiving billions of views on music streaming services. However, in a surprising development, Ala Vaikunthapurramuloo is scheduled to leave from Netflix on February 26, as the platform's distribution rights will expire on that date. Made by Trivikram, the film was produced by S. Radha Krishna and Allu Aravind. Fans can take solace in the fact that the film will continue streaming on Sun NXT. Additionally, the film's satellite distribution have been secured by Gemini TV, part of the Sun Network Pvt Ltd, which also owns Sun NXT.
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