From what I check out, hear and observe on socials media, real and true intimacy, connection and communion are the exception that show the rule. Friendship for a lot of is, at best, casual. The banal, desultory, and ordinary exchanges, or the rehashing and back-and-forth of everyday concepts and information in an effort to (1) connect, (2) feel seen and valued, (3) massage one's ego, (4) feel un-abandoned and secure or (5) disengage from what one should really be taken part in, are not the stuff of True and Genuine Friendship.
Like I said I like coupon s, but you simply have to make them work for you in the ideal conditions. Check your prices and see if you can still make a good profit by running the coupon. You might even wish to consider providing a special handle the newspaper that would bring a ton of people to your business.