The popular format for publishing e-books modifications from plain text to HTML. February - Nature Publishing broadcasts the worldwide launch of Principles of Biology, following the success of the pilot model some months earlier. September - Oyster proclaims its unlimited access e-book subscription service could be shut down in early 2016 and that it could be acquired by Google. June - Affiliation of American Publishers announces that e-books now account for about 20% of ebook gross sales. At the tip of the first quarter of 2012, e-guide sales in the United States surpassed hardcover book gross sales for the first time. By January 2011, e-book sales at Amazon had surpassed its paperback gross sales.
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