When animals become brands
For many animal-centered tourist attractions, кракен онион a single animal going viral can be a like a rising tide that lifts all boats.
And few things can bring more attention and revenue to a zoo, says Carr, than a baby panda.
Ocean Park, a theme park, zoo and aquarium in Hong Kong, knows this all too well. Ying Ying, the park’s oldest female panda, gave birth to twins in November 2024, throwing the city headlong into a case of panda fever.
The attraction embraced the panda obsession, sharing social media micro-updates about everything the twins (one male and one female) were doing and releasing photos taken by zookeepers. It helped keep people engaged and interested, since the babies won’t go on display at Ocean Park until February 16.
Franklin Law, Ocean Park’s head of marketing, referred to the pandas as IP — intellectual property — in a recent interview with CNN Travel.
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