In a put up-warfare context of deprivation and rationing, Dior had only one obsession: to allow girls to rediscover joy, elegance and beauty. Slimane's rebranding of the Dior menswear line (from the fusty christian dior wallet for women Dior Monsieur to the hip Dior Homme) adapted a spread of city avenue kinds to suit the in-house tradition of classicism and bourgeois elegance. Along with Tom Ford, Slimane is emblematic of the rise of the "creative director" engineering not only the varied collections but additionally the brand's visible id proper right down to retailer design and the structure of the Dior Homme boutiques worldwide.
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