George Newnes died in 1910; his son Frank (1876-1955), who had followed his father into his publishing enterprise, became President of George Newnes Ltd. Initially an unbiased writer, Newnes turned an imprint of the International Publishing Firm in 1961. As we speak, books below the Newnes imprint proceed to be published by Elsevier. The corporate was reconstructed in 1897 with a capital of a million pounds. A long time after the proprietor's dying, Newnes/Pearson continued into the 1960s as one in all London's three main magazine publishers - together with Odhams Press and the Hulton Press - producing a diverse range of titles from Lady's Companion, Woman’s Own, Nova, Rave and Aptitude, to Practical Mechanics and Practical Television.
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