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When defining your U.S.P., one of the keys to being remembered will be not use either all those two characteristics: quality or service. The reason is that EVERY business says supply quality and repair (even though we know they don't). Therefore quality and service have become meaningless when you're thinking of differentiating your service because every customer EXPECTS quality and service and won't do business with any company that noesn't need both surely. Your U.S.P must be creative, yet accurately reflect who you might be and an individual offer that no other person does.