Not solely is the potency dictated by shopper expectations, black truffle products (spreads, butters, sauces etc.) are additionally inoculated with a shot of 2,4- dithiapentane, though it is not part of the black summer truffles truffle aroma spectrum. Urbani is unapologetic concerning the seeming duality of their product line: on the one hand, dedicated to the integrity of distributing the real article, gourmet dried truffles and mushrooms on the opposite, catering to the demand for artificially flavored products. My thanks exit to Urbani Srl and Adriano Berni for their courteous invitation to tour the Urbani facility. Urbani has taken on the Sisyphean problem and concocted an oil aimed at satisfying the discerning palates of educated shoppers. But when push comes to shove, shoppers seeking a Finest Truffle Products repair will fulfill their needs with what's readily accessible and affordable, most settling contentedly for verisimilitude after they can’t make it to Italy for white truffle season.