Every year above the world, media companies will lose about 20% in their direct media clients guaranteed. With existing recession in many parts of the world, advertising typically the first cost that small to medium business examine. They can decide overnight if besides to drop off a media companies list and may do nothing on it. I call this the "conveyor belt theory" where clients of media companies simply fall off your clients list for a number of reasons and don't come back from. It might be with an a break from advertising; or generally have gone out of business or are "simply giving that you just break" If customers are falling off your lists like "conveyor belt" what can you do with it? How do you prevent that from happening? Prospect?
13.Build in extra layover time.
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