Premiering on January 14 as a festive offering for Sankranthi, Venkatesh's collaboration with director Anil Ravipudi, titled Sankranthiki Vasthunnam, has emerged a huge blockbuster. During the event, Nellore distributor Hari shared that he purchased the Nellore distribution rights for Rs 1.62 crore, and the film has yielded impressive returns, boasting over 400 percent profit. The combination of a hit audio album and Anil Ravipudi's trademark style of family-oriented entertainment has been crucial to the film's tremendous success. In celebration of Sankranthiki Vasthunnam's extraordinary success, distributors from the twin Telugu states recently gathered a gratitude meeting with the filmmakers, including Anil Ravipudi and Tollywood Collection producers Dil Raju and Shirish.