small business-surviving the Global financial Crisis
The three sides of the triangle are audience, author, and context. First, get really specific about your audience. I write to Bill (obviously, I've changed his name).
Professional service providers such as lawyers, accountants and health-care professionals could offer a 100 % free consultation. Restaurants - like the appetizer with a main lessons. Pool services - a totally free pool chemical inspection. Cleaning companies - offer to clean out one room for freely available. Golf courses - free golf cart rental. Brakes/muffler/A/C shops - a free inspection.