When it comes to creating a cohesive retail brand image, one vital aspect that plays a vital function is the use of displays throughout the store. Displays not only showcase products in a visually appealing manner but also help to reinforce the brand's identity and aesthetic. However, for a brand to achieve a cohesive retail image, its displays must be consistent across all locations.
One approach to creating a cohesive brand image through displays is to adopt a clear visual presence. This involves developing a distinctive image style that is distinctive to the brand. Brands such as Apple and витрина с подсветкой Nike have successfully used consistent visual elements to create a recognizable brand image.
In addition to visual identity, the composition of the display itself is also crucial in creating a cohesive brand image.
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