As a conscious consumer, however, the source of your produce is really something to consider. Yes, the organic guavas from Phoenix, Arizona are great, but do you really want to buy something that's shipped all the way across the continent? Locally grown, organic produce is undeniably fresher, and it's typically grown on small farms, which use very few chemical interventions. Plus, you'll be supporting local growers, which is great for your local economy!
When you shop at the locally grown produce, the item was picked within hours, if not a day or so. That's money in your pocket. That's an extra two days to come up with additional ways to cook your eggplant before it turns on you. Plus, it will taste much better when its local and cooked correctly.