• The "Research as a Product (RaaP)" business model is a simple way to start a business without much stress.
• It involves gathering valuable, useful information and selling it for a one-time fee.
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• Famous products under this model include Nomadlist, Affiliate Corner, Niche Site Metrics, and SaaS Frame.
• The blueprint involves collecting, curating valuable data, converting it into a directory or database, gated content, and monetizing it.
• The course covers introducing the RaaP model, SaaS vs RaaP, defining directory or database products, identifying profitable research opportunities, starting a database product, collecting data, monetizing data products, and marketing directory products.